Packaging engineers, capital planners, buyers, quality managers, and C-Suite personnel will all benefit from these insights. Enjoy the excerpt below, and email hello@nullhold-true.com to request this packaging white paper in its entirety.

Excerpt: Packaging Design

Packaging design is also changing from new ways of thinking. At Package InSight, the Hurleys are using eye tracking to monitor how shoppers and line associates handle packaging. In addition to seeing how quickly parts and packages are picked, the company gleans ergonomic and biometric information. If associates are performing an excessive amount of bending, back injuries could occur. The solution could be as simple as adjusting the height of a racking and rolling dunnage system, but designers need data to make the right decisions.

If eye tracking glasses are part of packaging’s future, it’s because these technologies make good business sense. “At BMW”,” Bianca Hurley explains, “things that aren’t ergonomic won’t get approved.” To avoid worker injury, packaging designs must avoid requiring repetitive movements such as the loading and unloading of steel racks. Ergonomics also makes it easier for workers to do their jobs. Greater efficiency means reduced labor costs, but quality improves, too.

The packaging designs of the future will be developed with the user in mind. By combining data such as eye movements with information about which part of the brain is active, “you can get a big-picture view of the subconscious”, Andrew Hurley says. Part of the business benefit is that the human is the centerpiece of the design, which will lead to more efficient material use, handling, and consumer satisfaction.

Finally, the designs of the future will favor collapsible packaging. “If you’re going to ship it back empty,” Andrew Hurley says, “you want it to nest or collapse.” Collapsible packaging supports more efficient handling, too. As Bianca Hurley relates from her experience at BMW, some cardboard boxes that are stapled to pallets can be difficult to collapse and expensive to discard.

Get The Future of Packaging White Paper

Hold-True is offering “The Future of Packaging” white paper free-of-charge to packaging professionals. To get your copy, email  hello@nullhold-true.com or complete the form below.

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Meet the Experts

In a series of interviews with Hold-True, R. Andrew Hurley, PhD and Bianca Hurley, MA shared their vision about the future of packaging. Dr. Andrew Hurley is the founder of Package Insight, The Packaging School, and the Automotive Packaging Summit. He’s also a professor of Packaging Science at Clemson University. Bianca Hurley is the Director of Automotive Services at Package Insight. Previously, she worked with a network of 300+ parts suppliers at BMW Manufacturing.

What You’ll Learn

Readers who request Hold-True’s new white paper will gain insights in four key areas:

• Packaging materials
• Packaging design
• Process management
• “The Amazon Effect”

The topics that Andrew Hurley and Bianca Hurley cover include packaging sustainability, ergonomics, automation, simulation, cost control, consumer satisfaction, and product protection. In a fast-paced, global marketplace that demands the perfect package every time, optimal packaging is more important than ever. Hold-True’s white paper offers a competitive advantage to savvy packaging professionals.

First in a Series

Hold-True is offering its new white paper free-of-charge and is planning to interview packaging experts from other universities and industries as part of an ongoing series. The Mansfield, Ohio company also publishes regular blog content and is active on LinkedIn, the world’s largest professional network site. Since 1980, Hold-True has manufactured sewn fabric products from quality materials with American know-how.

Get the Future of Packaging White Paper

Email hello@nullhold-true.com to request your copy of the “Future of Packaging” white paper. Hold-True also welcomes your ideas for future white papers along with the names of packaging experts you’d like us to interview. Websites, print magazines, and other content distribution channels are welcome to inquire about sharing Hold-True’s content.

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